I have some very exciting news — just this past weekend I was selected to be the new Membership Vice President of my sorority, Alpha Xi Delta. This means that I am responsible for recruiting all of the new members for this coming spring.
You may be wondering, “what the heck does this have to do with PR?” and the answer is, well, just about everything.
Though my job is extremely complicated, the main skills needed to perform the job are organization, leadership, and people skills. In this position I will need to plan four days of sorority recruitment for my chapter. This means that I will be responsibly for nearly 800 girls that will be passing though my sorority house within just one day.
My job is to get each girl into the house and acquainted with a sister so that both parties can begin to decide if the visitor is a good fit for the house. I plan four different rounds of recruitment, each with a different theme (for example, one day’s theme is philanthropy); this job is extremely time-consuming and stressful, but rewarding.
Besides the organizational aspect of the job, I have to teach the sisters in my house how to talk to strangers. This is where my public relation’s skills kick in. We teach our sisters things like:
- How to make the visitor more comfortable
- How to connect with a stranger within the first thirty seconds of meeting them
- How to present yourself and your house in the best possible light
These skills are all things that are a part of what it means to perform personal public relations. Personal public relations is exactly what it sounds like: taking public relations tactics and strategies and applying them to your personal brand, in this case, Alpha Xi Delta. This includes the promotion of your image as favorable; establishing, maintaining, or improving a favorable relationship between you and the public. So in this case, the publics are the potential new members, and my responsibility is to teach sisters how to do great PR for Alpha Xi Delta.
This connection between Greek life and public relations just goes to show that PR is everywhere — and everyone needs it!
Needless to say, I am very excited to accept this position. I know that it will allow me to hon my organization skills while testing my leadership dexterity. It will also be a test of how well I can teach my sisters how to connect with strangers and best represent the house. PR really does surround every aspect of my life, and I wouldn’t have it any other way 🙂 <