Mini Blogs | What They Are and Why You Need Them

Blogs are becoming an extremely popular form of communication. They seem like a great option for boosting your personal brand, but hosting a blog can be a full-time job within itself. Whether the blog is connected to a business’s website or even if it’s just for personal use, writing for a blog is tedious and time-consuming.

However, blogging is absolutely key when administering personal public relations and building professional relationships. Hosting a personal blog allows superiors, business partners, and potential employers to get to know your brand and connect with you on a personal level. But don’t fret, if you don’t have time to host a blog, I’ve got a solution that I call “mini blogs.”

You may not realize it, but you are probably administering two or three mini blogs as we speak. A mini blog is any social media site, such as Facebook, Google+, LinkedIn, and especially Twitter. These are spaces where we can post and share content, thoughts, and ideas, exactly like we would in a classic blog. However, it is far less effort to host a Twitter account than a blog.

This is my Twitter account. All of my tweets are relevant and demonstrative of what my brand is about.

Because your social media sites act as mini blogs, it is crucial that all of your social media sites current, relevant to your field, and appropriate. These site are great platforms demonstrate your knowledge and skill to anyone who may be watching. You can also keep tabs on industry news, get tips and advice from industry leaders, and interact with them through comments, likes, retweets, and so forth.

So if you do not have time to keep a full-scale blog, stick to the mini blogs you already host and keep posting!<

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